Why the search engine giant is on the way out….maybe. Search engines, gotta love em. Yahoo, Ask Jeeves, MSN, Lycos and remember Excite? Yep, most people don’t. The truth is search engines have played a role in how we do and interact online. How we search? What we click on and what we trust. Over…
Why knowing the difference saves you money, time and energy. Lend me your ears. There’s a difference between PR, Advertising and Marketing. Public Relations (PR) often focuses on media relations, but it can include external relationships such as community relations and public affairs. Both of those are their own niche with specific functions, as well.…
Why Business Branding is Important Branding is your company’s voice to your target markets and the opportunity for customers to know and understand not only what you’re doing but why you’re doing it. Brand “voice” has always been an important component in a successful business. While in the social media landscape it is impossible to…
Is it time to hit refresh on your brand? Start with these questions.
