How? Their messaging positioned them as an expert. Be sure you are showing up that way online and in person. Get familiar with what’s happening in the news. Oscars, education and Spring Break are hot topics. Add value to your audience to increase engagement. Ask effective questions. Share the wins. Be ready. An email or…
Hiring a PR agency is a milestone for some business owners. It highlights who they are, what they do and the type of stories the media wants from them. Before you get too excited, take a moment to ask yourself or your board if PR is actually what you need at the moment. Outside of…
Marketing…just do it. Public Speaking. Heights. Snakes. A visit to the dentist. If you wanted to know what people fear, you don’t have to go far from this list. But there is something else people fear without saying it. MARKETING! You know the thing standing between you and the awards, contracts and customer base you…
Customers aren’t happy with the new Cracker Barrel logo. We’ve assisted with brand designs for the government and nonprofits. While those designs don’t leave room for fancy fonts and bold colors, they do tell a story. The same way your smile invites someone to say hello, logos are a welcome, an invitation to get to…
