The world is changing fast! Brands are often called upon to settle scores or to speak out on topics. So what is a brand to do? Risk it? Stay mum? Nothing? Good question. The key is for brands to know their audience and to know what makes their audience tick. Is it a social issue?…
Branding is a big buzzword now. From blogs to podcast to countless magazine articles, people are sharing how to build a brand. The trick is we are branded from the day we enter the Earth. People giggle and say we look like we will be a banker or entertainer. In school, we are branded and…
Social Media can mirror a busy Friday night at a popular diner. It is loud. Fast paced. Crowded. Messy. And worth it. Once you get your meal, you are excited and happy. You are ready to dig in and you leave feeling good and full. Your social media outreach can help others feel the same…
2019 is the year to get your branding in order. In fact, every year is the year to get your brand on track. Many wonder what does that mean. Do you have to start fresh? Do you have to add new services? Do you have to rebrand? The answer is NO. Branding is about perception.…