No matter the day or hour. News is happening. Grand openings. Shootings. Movie releases. New products. There is a 24/7 news cycle and it is easy to get sidetracked with what works.
On average a reporter gets about 100 emails a day about everything. The key is to create a subject line that gets their attention. The second thing is to make sure you send something newsworthy. That means send something they can use.
What can you do to find media stories? Sometimes they are are easy as the day of the week or month. For instance, September is Sickle Cell Awareness Month and Childhood Cancer Awareness Month. Pitch ideas that focus on those awareness projects. Are you hosting a blood drive? Pitch that idea. Why? Because it brings awareness into it. Have a healthy take on food? Again pitch 3 ways to eat healthy during the school year, which you can tie into making sure kids eat meals that will keep them strong.
It is not rocket science, but it does take time to craft media worthy stories that will not only gain press, but results.
