Marketing…just do it. Public Speaking. Heights. Snakes. A visit to the dentist. If you wanted to know what people fear, you don’t have to go far from this list. But there is something else people fear without saying it. MARKETING! You know the thing standing between you and the awards, contracts and customer base you…
Customers aren’t happy with the new Cracker Barrel logo. We’ve assisted with brand designs for the government and nonprofits. While those designs don’t leave room for fancy fonts and bold colors, they do tell a story. The same way your smile invites someone to say hello, logos are a welcome, an invitation to get to…
Why the search engine giant is on the way out….maybe. Search engines, gotta love em. Yahoo, Ask Jeeves, MSN, Lycos and remember Excite? Yep, most people don’t. The truth is search engines have played a role in how we do and interact online. How we search? What we click on and what we trust. Over…
Why knowing the difference saves you money, time and energy. Lend me your ears. There’s a difference between PR, Advertising and Marketing. Public Relations (PR) often focuses on media relations, but it can include external relationships such as community relations and public affairs. Both of those are their own niche with specific functions, as well.…
