Why knowing the difference saves you money, time and energy. Lend me your ears. There’s a difference between PR, Advertising and Marketing. Public Relations (PR) often focuses on media relations, but it can include external relationships such as community relations and public affairs. Both of those are their own niche with specific functions, as well.…
Why Business Branding is Important Branding is your company’s voice to your target markets and the opportunity for customers to know and understand not only what you’re doing but why you’re doing it. Brand “voice” has always been an important component in a successful business. While in the social media landscape it is impossible to…
Is it time to hit refresh on your brand? Start with these questions.
At Connect The Dots, we enjoy a good basketball game. College level yes – high school level – bring it on. Professional – you bet. The game is usually thrilling, fun and fast paced and every once in a while you witness a major victory and can brag about your team for weeks. As the…
