Why the search engine giant is on the way out….maybe.
Search engines, gotta love em. Yahoo, Ask Jeeves, MSN, Lycos and remember Excite? Yep, most people don’t. The truth is search engines have played a role in how we do and interact online. How we search? What we click on and what we trust.
Over the last five years, searching has changed dramatically. People of a certain age, opt for finding answers on Instagram, Facebook, and other forms of social media. While the information can be overwhelming it drives a lot of success and answers. Some people no longer want to go to a search engine, they would rather search while online. Best dog food….search social media…..best resorts for relaxing while working remotely…..search social media…..best way to prep for a new job……again social media.
Now, there’s an even newer search engine in town and has been for a while. Welcome Ai. Whether you are using Chapgpt, Gemini or another one, the future of search is here and likely will keep changing. People are turning to AI to give faster and more concise information. AI gives searchers short cuts and overviews vs longer drawn-out answers. In a world where fast keeps getting faster, companies need to think about the impact AI will have on how people search and interact with them.
