Love is in the air. There are candies, flowers, trips and more. However, when it comes to branding your business, people tend to forget how to actually brand! Branding is not just colors, likes and shares – it is the overall feel of your brand.
So how can you show your brand some love in 2024? Glad you asked:
- Own your domain. Part of having a brand is having a domain that belongs to you.
- Talk to your audience. Are you just dropping content and not asking followers what they think? Stop it. Instead create conversations around important dates, news or events.
- Invest in a newsletter. Newsletters are a solid way to build and maintain your brand! Why? Because people sign up to hear from you and they expect some form of communication about sales, speaking dates, books and tour stops.
- Post photos. This may seem like a no brainer – but it is not. Part of branding is showcasing what you do behind the scenes, flights you are taking, the decor of your new building, the hiring process or even how you stay healthy on the go. All those things matter to people.
- Create videos. Now, I hear you already saying but ” I don’t like my voice on camera or I don’t like the way I look on camera. I hear you, yet again with Youtube and TikTok being search engines you want to consistently share what you know. If you are known for creating dazzling logos, talk about the process. If you are known for low cost vacations, once again show how you make it happen!
What are some ways you are showing your brand love this year? What are some ways you have shown your brand love before?
