Welcome to 2024, the year of making sure you communicate with your audience in the way they desire.
Every website needs compelling content and user-friendly design. Great content keeps visitors engaged, while an intuitive design ensures they can navigate easily and find what they’re looking for.
Let’s start with compelling content. We understand compelling content depends on a variety of things but one thing remains the same – give people something they want. If they want jokes, give them jokes, if they want step by step guides, offer that, if they want videos, address that. Meet them where they are and provide content that is timely and important to them.
If you are like me, you likely have multiple devices and don’t have time to search a website that is too busy, too outdated or leaves you with 100 questions. Keep it simple. Have contact information. Have quality photos. Use impactful words and phrases. Make it user friendly.