Truth be told everyone is not your audience.
For instance, McDonald’s ‘s wears the French Fry crown. 🍟
However, there’s an audience that loves waffle, curly, and crinkle cut fries that they don’t serve. They know who they serve and they serve them well.
Likewise, Southwest Airlines Airlines offers friendly, reliable, low-cost travel and bags fly free. 🛩
While daunting, it is better to know your audience versus marketing to everyone that don’t need/want/ your services. #pr#audience#media
