Hiring a PR agency seems to be at the top of the list for business owners. However, many don’t understand what PR is, the cost or when to bring on an agency. We will cover all three in different posts to help reader’s determine what to look for in an agency, when to hire one and the expected investment. If you are thinking of hiring an agency here are some things to note:
- Do they have experience with businesses your size?
- Are they a good fit for you? Meaning how do you feel when you speak to them?
- What is the onboarding process?
- What success stories have they had?
- How many people will work on your account?
- Will any work be outsourced?
- How often will they communicate with you?
- What will the first month hold when working together?
