Believe it or not we all have a brand. For instance, we know people that are always on time, take great photos on vacation or the person that has one million connections! In other words, we know who to go to for things we desire and need. Since we are a few days into the New Year, it is a god time to think about what do we want to present to the world? What things do we want people to know? Do they know what to hire us for? Do they know the core of our business? No matter the answer, take time to review these branding best practices.
• Do take time to invest in your brand. Take a class, ask past clients or friends what words come to mind when they see or hear your name. Update your website. Research. Craft a meaningful message that people care about. Tap into what naturally brings you joy. I enjoy seeing faces light up when they have that “aha” moment!
• Do factor in time to implement those ideas—strong, profitable brands don’t happen overnight.
• Do take the time to figure out what you want to be most known for.
• Don’t try to be “one size fits all.” Everyone is not your client.
• Don’t overthink it. Usually the answer is right there; don’t obsess over finding it.
