Simply put: NO. Like bread, advertising is here to stay. However, the way we advertise has shifted. There are Facebook Ads. Instagram Ads. Videos and the list goes on.
If you are thinking about advertising and how it can work for you, here are a few tips:
- Know what business objective you want to achieve.
- Know your target audience. Parents? College students? Foodies? Health enthusiast?
- Let your organic posts gauge what people want to see.
- Focus on interactions with your audience.
- Design your ads with mobile in mind., after all you are probably reading this on your phone.
- Play around with content and photos.
- Measure results. More clicks? More likes? More sales? More views?
