Content. We see it. We read it. We use it. We scroll by it. Every place you turn there is an App, article or speech about using content. It can be a tall order for those new to the content creation game. However, there are ways to create content that dazzles and content that actually helps people.
Why we need/want content. If you want to know how to do anything – bake a swan style cake, fold a fitted sheet or how to ask someone on a date – there is content for that and plenty of it. People want to learn something new, enhance an existing skill or simply like to consume. Either way, people are looking for fresh, sometimes bold content that can entertain them.
Reading or viewing content, puts us in the drivers seat of real time learning. We get to see the end product. We witness (if video) people being in the moment. If you are thinking of creating content for readers or would be readers, try these tips:
- Look around you. What topics are being talked about daily? Weekly?
- What topics need to be addressed but aren’t? This is the time to strike and create conversations around news that matters to you and matters to your audience.
- Pick an audience. Who do you want to talk to? What do they care about? What pain points do they have?
- Show success. I get it. We see the photos of the cars, cash, houses, vacations, dinners, etc buuuuut……..how can your knowledge benefit others? For instance, if you changed your diet, show the meals you prepared, discuss meals you can eat on the go, etc.
Content works! Use it to share messages and increase your outreach.
