Welcome to the first step of creating a campaign. It can be a scary and wonderful task and yet some aren’t sure what to do. There are times when your business has grown and you will need PR support to manage messaging, guide feedback, educate the community at large or to highlight a product or service.
Once you have a clear message and proof, you can start creating a plan. By the way proof means you have a product or service, your product actually works, you have something worth sharing.
- Learn the role of a PR Agency. Many do not know what PR people do daily and the role they will play in helping them manage their message. Talk about your goals and if they are realistic and the time frame.
- Learn how they handle business. Have they worked with a company like yours before? Do they have fresh ideas? What type of campaign would work best for you? Ask how long the campaign will be? What resources do they need from you?
- How often will they check in with you? Will you meet weekly or monthly?
Have a question? We are here for you.
