No matter the day or hour. News is happening. Grand openings. Shootings. Movie releases. New products. There is a 24/7 news cycle and it is easy to get sidetracked with what works. On average a reporter gets about 100 emails a day about everything. The key is to create a subject line that gets their…
Today, we are sharing something new to start off your week. We did not write the article, but we are happy to share it. https://www.earnedmediarising.com/?p=7180
The world is changing fast! Brands are often called upon to settle scores or to speak out on topics. So what is a brand to do? Risk it? Stay mum? Nothing? Good question. The key is for brands to know their audience and to know what makes their audience tick. Is it a social issue?…
Branding is a big buzzword now. From blogs to podcast to countless magazine articles, people are sharing how to build a brand. The trick is we are branded from the day we enter the Earth. People giggle and say we look like we will be a banker or entertainer. In school, we are branded and…