Now that most people are back in the office, let’s talk PR success in 2025. Granted some people started planning for the year months ago and others will get around to it. If you are a company or individual looking to maximize PR, start with this article.
What is Public Relations
Start with understanding what PR is and isn’t. It is not a quick fix, it is not the only way to connect with an audience and it’s not advertising or marketing. It’s knowing your message and sharing it.
PR requires a blend of strategy, creativity, and clear goals.
Getting Started
- Create a Media Wish List
Start with a clear vision of where you want your story to appear. Is it a feature in a top-tier publication, a guest spot on a podcast, or coverage in niche publication? Building a targeted media wish list ensures you’re reaching the right outlets and audiences. Prioritize quality over quantity and focus on platforms aligned with your brand’s goals. - Know Your Target Audience
Effective PR begins with understanding who you’re trying to reach. Is it schools, business owners, grant founders, etc? What challenges can you help them solve? Tailor your messaging and media outreach to resonate with their values and interests. A deep understanding of your audience builds trust and encourages engagement. If not, you will find yourself drifting from platform to platform and messaging to messaging. If I build custom homes, my focus needs to be on connecting with people that want custom homes or provides a service for custom homes. - Appoint a Key Spokesperson
Whether it’s the CEO, founder, or a designated team member, be sure to have a person or several prepped to discuss key findings, new developments or challenges or changes. You don’t want to wait until someone is ready to talk to you to find the person. - Stay Content Ready
Our content sometimes tells a story that our press releases, media appearances and commercials can’t. Focus on creating content that people want and need and share it. Aim to share updates often (often will vary from brand to brand) to keep people wanting more. It is about educating them and showing them the value of what you do or provide.
