About project
The Texas State Alliance of YMCAs represents the interests and concerns of 22 independent Ys across Texas to build capacity and leadership in the areas of Youth Development, Healthy Living, and Social Responsibility. The Alliance functions to advocate on behalf of local Ys to promote our three areas of focus while fostering statewide communication and collaboration in over 200 urban, suburban and rural communities. Collectively, we serve more than 1.4 million Texans; so that together we can inspire change by addressing local issues and strengthening communities.
Our Task Was
We were asked to develop social media outreach for 22 independent Y’s across Texas. While each location would speak directly to their community, we provided best practices to maintain and enhance the Y’s image during the Pandemic as well as highlight what each community Y had to offer.
Process
We spoke with social media teams to determine messaging, content strategy and what followers wanted to know and interact with.
Result
Each location had an increase in social media interactions from members and potential members wanting to know about services.