The latest from Vannessa Wade
The joy of PR! The pain of PR and the misunderstanding of what it truly means often intersects weekly. People often feel PR is pointless or fruitful and depending on what way you look at it – you are right. Yes you read correctly. PR is pointless AND fruitful. Here’s why: PR does not take…
By now, you know videos are a good way to champion a cause, highlight products or educate others. People treat phones like children and keep them cause by always clicking, checking and sharing content they like. If you aren’t producing video – you are missing out on readers, followers, supporters and most likely money. What…
In a recent study, the buying power of African Americans (regardless of age) has topped $1 Trillion dollars, yes Trillion with a T. So what does this mean for big box stores, online retailers and even restaurants? It means people are consuming and spending in ways like never before. However, it is not just about…
I did not see it coming! An article about Black Millennials and what it means for your social or public relations campaign. I am a Millennial and it zaps me when I hear the word. Actually I cringe. What helps is I have taken a look at how Millennials helps companies determine where they should…
