About project
Flight Club is an upscale entertainment concept combining elevated food and beverage menus with dynamic tech-enabled Social Darts®.
Our Task Was
Connect The Dots PR was tasked with developing a local media campaign that engaged traditional media and influencers, resulted in media coverage across multiple mediums (print, broadcast, and digital), and generated social media engagement. To engage traditional media and influencers, Connect The Dots PR coordinated in-resturant events with broadcast and print outlets. The team invited media to sample the menus, interview customers and play darts.
Process
We identified key target audiences that would enjoy food, darts and gathering with friends. We also highlighted how the venue was handling the Pandemic in order for reporters to feel safe.
Result
As a result, multiple stations in Houston broadcasted live during the morning and evening news to highlight the new style Houston restaurant. Multiple pieces were written online by journalists and reporters showcasing the food and entertainment aspect of the restaurant. Earned media averaged $503,000.