Yes, you read the title correctly. Social Media is not enough to attract and retain your audience. Think of it this way – you house your information on Linkedin, Twitter, FB, Instagram and Snapchat and then one day – vanish! What would you do to recapture all the post, testimonials and events you hosted?
Get a website. This belongs to YOU and you don’t have to stress about it going away unless you don’t pay or a bigger site scoops it up. Either way, having a website allows you to house, share and maintain your information and not rely on social media only.
Your website should focus on drawing people in and keeping them there. Readers should have a clear understanding of who you are, what you do and how you can do it for them. The site can also include images that paint a picture of what you have achieved while in business.
