Spring is almost here and that makes deep cleaning and hauling away anything that isn’t being used. We tackle task such as cleaning out the car, attic, basement and introduce new projects that will make things seem much brighter!
The same holds true for your brand. It is time to see what needs to be revamp, renewed and resolved. But where do you start? After all it took forever to launch your new site or class and now it needs to be changed or updated again? YES!
Here’s why, as seasons change, so does the market. Spring is a happy, vibrant time and evokes good feelings. It’s right before the Summer and after the Winter buying frenzy. People are usually still deciding what conferences to attend or how to make more money. So how do you Spring Clean your Brand? Let’s chat about it.
1. Refine services. Is every service bringing in money? If not, trim it off to focus on what is actually working.
2. Get clear. There are thousands of apps for pictures, use them to add a hint of freshness to your site. Drop the old, tired looking photos.
3. Show your work. Do you help families rebuild their finances? Do you help shoppers find incredible deals on cars? Have you helped someone locate and purchase a home? If so, that is the story you should share on your website. Share how you helped and how you want to help others.
4. Call to action. There’s a reason why commercials say call now, but wait there’s more, only 10 remain. This happens to create a sense of urgency and to help customers spend! Create a call to action that makes people want to know more about you.
