Most companies at one point or another embark on a rebranding effort or shift. Perhaps they are upgrading or removing services. Maybe they have a stronger niche or maybe just maybe they are ready to dissemble the market. Either way, it happens. Think about Amazon, at first it was books, now you can get shoes, computers, books and almost anything on there. Even Ford ( Ford Or Repair Daily) has emerged as a winner in the brand construction world. While some are epic fails, others are epic winners for the company and clients.
But why rebrand or reconstruct?
There are many reasons why a company would be under constriction. From lagging sales, to outing a president, the reasons are endless. Yet, when do correctly, the brand can come back stronger than ever.
What to do first.
Before pulling the plug completely on your brand, make notes. Think about what worked and what didn’t. Was it a pricing issue? Did you scale too fast? Where you unclear on goals? Was there a hiring and firing issue? What did people like most? What needed to change? Answering these questions allows you to hone in on something that will help you run towards success.
Now what? Closing, revamping, remodeling and construction can be a nightmare. The time effort and tools used can drive even the kindest person insane. Yet, the masterpiece after the matter can yield beautiful results. Use this time to create awareness around your brand. Who will you target? What will you sell? How will they find you?
Network – I know that word is nasty and ugly and conquers up mixed emotions, but in reality networking works. Why? Because you can meet people that can help you clean up your brand or reboot it. You can also meet people that have experienced the same thing. Don’t be shy network.
This is part 1 in a series of how to survive and thrive during a brand reboot or reconstruction.